Diversity & Inclusion (D&I) has become more important than ever in recent years, and businesses have a huge role to play in driving change across society. Developing a more inclusive workplace isn't just the right thing to do either — it genuinely has a positive impact on your business.
Countless studies have shown that companies that adopt this approach can attract and retain a more diverse talent pool, which, in most cases, improves productivity and profits.
In a way, this isn’t rocket science. Let’s face it — having a poor and non-inclusive environment won’t do much for employee retention. Employees from minority backgrounds won’t hang around, and even those who aren’t from a minority background are likely to follow.
Once those roles are empty, it won’t be easy to fill them. Remember, we’re in a market where candidates have bargaining power and are more passionate about D&I than ever before. Businesses that aren’t seen as inclusive will struggle to be seen as employers of choice.
So, what can you do to make your business more inclusive?
There’s a mix of things, from formal policies to your language. Here are some of our top tips.
First things first. It’s important to educate yourself. Look outwards and learn about the communities your workforce and customer base is made up of.
Whether it’s people from ethnic backgrounds, disabled people, the LGBTQIA+ community or any other minority group — find out about their history, culture, and challenges. This isn’t a 30-minute course either. It’s something you should constantly be doing (and encouraging others to do too).
It’ll help you understand the difficulties faced by the communities and ultimately shape some of your people initiatives.
There are plenty of online resources, but you could also invite guest speakers into the workplace, particularly around times like Black History Month or Pride Month.
This should be obvious, but start by setting the tone through an anti-discrimination policy. If this is something you already have in place, use messages from senior leaders to emphasise your commitment to it. Lay out what your business stands for and what you expect from your employees.
But what happens if one of them ignores your policy? Disciplinary action is a must, and termination should be considered as well — but don't ignore the importance of education and retraining. This will help people understand why their actions are unacceptable.
Remember to be firm, though — if the message isn’t getting through or they’ve caused irreparable damage, don’t be afraid to let them go.
Words matter. It might seem small, but using inclusive language can make a big difference to how comfortable people feel at your company. Imagine a world where you never have an option on forms — or people call you by the wrong name, even if you ask them to stop. It’s hard to feel welcome when no one tries to accommodate you.
Look at your job adverts, employment contracts, onboarding documents, and HR software. Equally, educate people on microaggressions in the workplace. This is when people make statements or take actions that seem small but can convey discrimination (deliberately or unintentionally). Examples include:
Many of these can be tied to unconscious bias, so making this part of your D&I training and education is super important.
When recruiting for staff, you must showcase your commitment to being inclusive.
Do you have networking groups or champions for the various underrepresented groups? Is there somewhere people can go to access resources (see our first point about education)?
Mention some of these in job adverts — and keep in mind our earlier point about the language you use in these adverts.
You could also look at community-based job boards in addition to mainstream ones. These are specifically aimed towards underrepresented groups, giving you a better chance of making them aware of your opportunities.
Look at your benefits policies to ensure you’re catering for as many people as possible.
For example, do health benefits where you can add a partner also cover LGBTQIA+ families? Does the same apply to parental leave? If you have a rewards system, how much choice do employees have over what they get?
After all, you wouldn’t want to gift someone a bottle of champagne and then find out it was against their religious beliefs. Rather than opting for a one-size-fits-all approach, create a diverse benefits package.
No business has cracked D&I 100%. Every single organisation out there can learn and make improvements that create a more welcoming and inclusive environment. Hopefully some of the tips in this blog are a great starting point for you.
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