Question types

Scaled questions
Likert scales & ratings
Multiple choice
Single & multi-select
Open-ended
Qualitative responses

Research topics

Value & recognition
Perceptions at work
Retention & wellbeing
Influencing factors
Benefits & AI
Impact on sentiment

Demographics

8 key demographic dimensions for comprehensive analysis

Age
Gender
State
Management level
Organisation size
Sector / Industry
Company type
Annual turnover

The office vs non-office value split

One of the clearest divides in the data is between office-based and non-office-based employees. People working in offices report feeling more valued overall, with an average score of 7.40, compared to 6.46 among those working outside a traditional office setting. For employers, it's a sign that non-office workers often need a different approach to feel valued.

Feeling valued

Average score out of 10

Office-based 7.40
Non-office 6.46

Gap: 0.94 points - Non-office workers need different approaches to feel valued

The gap becomes more pronounced when we look at intent to leave. Among office-based employees who feel undervalued, 38% say they're likely to leave their role in the next 12 months. With undervalued non-office employees, that rises to 44%, pointing to a higher retention risk in environments where feeling valued is already harder to sustain.

Intent to leave

Among undervalued employees

Office-based 38%
Non-office 44%

+6% higher risk - Greater retention risk in non-office environments

A similar pattern appears around belonging. Seventy-eight percent of office-based employees agree they belong in their role, compared to 70% of non-office workers. When teams are dispersed and everyday contact with managers and colleagues is limited, maintaining a sense of connection and recognition becomes a lot more complex.

Sense of belonging

Agree they belong in their role

Office-based 78%
Non-office 70%

8% gap - Limited contact makes belonging harder to sustain

“Non-office environments come with structural challenges. Teams are spread out, people work different patterns, and recognition can become inconsistent without the right tools and frameworks in place. That doesn’t make the work any less meaningful. In fact, many managers and HR teams are doing exceptional work to support people in these conditions, even where the overall scores are lower.”

Pippa Van Praagh
VP of Operations 

Pippa Van Praagh

8.57

Employer expectation

What employers thought employees would rate their value

7.13

Employee reality

The actual value rating from employees

1.44

Point gap

16.8% perception difference

“As organisations grow beyond 200 employees, creating consistent and personal experiences becomes much more difficult. Even with significant budgets, you’re working across large, diverse workforces, and communication and human connection can start to fragment.

What the data shows is that organisations with 50–199 employees often have the resources to invest in value, while still being close enough to their people for those efforts to feel real and relevant.”

Pippa Van Praagh
VP of Operations 

Pippa Van Praagh

Regional and demographic insights

When we break the data down further, the results paint a vivid picture: 

Location


New South Wales
-based employees reported the highest value rating at 7.30,

City-based employees also reported feeling more valued, scoring 7.20. Non-city-based employees rated their sense of value lower, at 6.89. 

Generation


Older generations are feeling less valued at work compared to their younger peers. While younger employees report stronger feelings of recognition, perceived value declines steadily with age, with Gen X feeling it most acutely. 

Employee value follows a clear bell curve across generational demographics. Gen Z (born 1997–2009) sits slightly above average at 7.25. This climbs to 7.58 for Millennials (born 1981–1996), marking the value apex across age groups. From there, it drops significantly to 6.15 for Gen X (born 1965–1980), rising slightly to 6.31 for Baby Boomers (born 1946–1964). 

That late-stage value decline may be due to slower career growth, fewer opportunities, or reduced recognition, suggesting that organisations prioritise younger talent while overlooking how to maintain value for older employees. 

Sector


The Private sector stands out as a clear leader, with an average value rating of 7.20. In contrast, Third sector (6.88) and Third/Public sector (6.71) all sat below the national average, but Public sector rates the lowest, at 6.65

Gender


A worrying discrepancy emerged when looking at gender demographics. Female respondents, on average, gave a value rating of 6.97, while their male counterparts were above average at 7.27. 

While these figures provide a crucial snapshot of the current situation, they’re only one part of the story. The following sections of this report will delve into the "how" and "why" behind these numbers, providing actionable insights to help employers bridge the perception gap and build a truly valued workforce. 

43%
Trust & autonomy
Highest priority for employees
37-38%
Flexible working
High priority for both groups
42%
Career development
Highest priority for employers

The impact on retention is clear: two in five employees who feel undervalued say they're likely to look for a new role in 2026. At 44%, that risk is higher among non-office workers, compared to 38% for office-based employees.

Employees and employers may agree on what drives value, but the difference comes down to how it is put into practice. Without trust and autonomy, even good intentions do not go far enough.

The data reinforces how closely feeling valued is tied to the employee experience, across every generation and with a stronger impact for women. When that sense of value is missing, it affects wellbeing and how fulfilled and recognised people feel at work.

As our Beyond the Paycheck research shows, competitive pay and flexible working play a big role in whether employees choose to stay or move on, alongside how recognised they feel at work. If those areas don’t align with employee expectations, it gets harder to retain top talent.  

Download now

Taken together, the data suggests employers are often focused on what AI could unlock, while employees respond to how it fits into their working lives. Without a more intentional approach across roles, generations and working environments, AI risks reinforcing existing gaps in how valued people feel, rather than helping to close them.

“While AI can be a great tool to automate routine tasks and free up time for more impactful contributions, without a deliberate effort to connect its use to employee recognition, it risks making the undervaluation issue even worse. For now, our data suggests that AI isn’t quite the answer to solving the employee value issue.

If anything, the findings suggest this: technology alone won’t fix how people feel. It’s how employers implement it – with empathy, transparency, and a focus on recognition – that will determine whether AI becomes a tool for value, or a trigger for disengagement.”

Pippa Van Praagh
VP of Operations 

Pippa Van Praagh

Flexible working hours

47%
47%

Work-life balance

44%
38%

Financial wellbeing

34%
45%

Health & wellbeing

30%
34%

Recognition & rewards

24%
29%
Employee
Employer

47%

Both agree on flexible hours

11%

Gap in financial wellbeing

6%

Gap in work-life balance

"Financial wellbeing support consistently ranks high because employees are feeling the pinch from rising living costs and inflation. When people know their finances are supported, it reduces stress, increases focus at work, and reinforces that the company truly values them – and understands that sometimes, real, material benefits are needed.”

Natalie Jutla
Head of Financial Wellbeing at Perkbox

Natalie Jutla
60 45 30 15 0

Flexible working hours

Support for work-life balance

Financial wellbeing support

Office-based
Non-office-based

Flexible working hours

Office-based
46%
Non-office-based
49%
Difference +3%

Support for work-life balance

Office-based
40%
Non-office-based
54%
Difference +14%

Financial wellbeing support

Office-based
37%
Non-office-based
29%
Difference -8%

Closing the action gap comes down to making value feel real. That means trusting people to do their jobs, creating supportive team environments, and offering benefits that flex around how people live and work. Without that shift from intent into action, even well-aligned strategies can still fall short of how employees experience value day to day.