A strong employer brand is crucial for attracting talent to your business. While a competitive salary is what candidates primarily look out for, culture, perks, and work-life balance also have a lot of influence. In fact, all of these factors make up the employee experience. But how do you actually know what your employees are experiencing, and how can you support them? This is where Perkbox is extremely useful.
Truthfully, both are equally important. Attraction is what draws people, or potential hires to your organisation. This happens when employees recommend where they work to others. Recruitment is the process of identifying the right individuals for a role and often informing them of the vacancy.
While some roles are highly specialised and may require a recruitment professional, if your company has a strong brand, candidates might apply to your organisation directly and have alerts set up for job postings.
To build a strong brand, investing in company culture is a must. To achieve this, consider the core elements of employee experience and build your strategy around them. These elements include, but are not limited to:
Employee experience solutions, such as Perkbox, help HR teams identify what elements are most important to their teams and offer support on how to reach goals. For example, reducing absence days or increasing eNPS scores.
It comes as no surprise that Google has a high rating on Glassdoor, with 92% of reviewers saying they would recommend working there.
With Google offering nap pods and free food, and even Netflix covering one year of parental leave, it's clear the average organisation could be doing more in the benefits department. While some may not be able to afford benefits such as these, they could be upping what they are providing in some way.
Moreover, a study by Glassdoor found that people place considerable weight on benefits and perks when deciding to apply for a role. Consequently, offering a range of benefits that span several categories, like what Perkbox includes sets you apart from the competition.
Generally, employees aren't just prioritising their salary, they are looking for a range of benefits that support:
The top ten perks, benefits, and discounts employees want include:
Perkbox offers thousands of discounts, deals, and freebies on a wide range of products and experiences. Your teams can save money on courses, holidays, clothes, meals out, and much more. And, because Perkbox has brand partnerships with the biggest international retailers, it doesn't matter if your teams work in the same building or a different country — they can access everything from the Perkbox app.
A highly strategic and well-thought-out rewards program is one of the most effective incentives at your disposal. People are naturally a little competitive, even if it's just with themselves. And, with a points-based reward program, such as what Perkbox includes, appreciating your teams has never been easier.
Reward programs have many benefits, the most obvious being a boost in productivity and engagement. Additionally, they also improve retention and recruitment. When people know they're efforts are valued, they will enjoy the work they do and the environment they are in. This is what both attracts and retains people in your organisation.
Perkbox includes a real-time recognition feed, which automatically updates when anyone leaves a message of appreciation. Because it's in the app, employees can send messages whenever they want. What's more, managers can easily reward their teams by attaching points to each recognition they send. Employees can redeem the points right away for a small treat, or save them for a bigger reward.
Employee experience solutions help you identify core employee experiences and offer solutions on how you can improve them. Typically, organisations prefer all-in-one solutions as they deliver the most value for money, as everything is in one app.
Take Perkbox, for example, it includes:
As time goes on, more organisations are increasing their investment in wellbeing. While there is still a long way to go, many businesses are recognising that when their employees are happy and healthy, the company benefits from increased productivity.
What's more, showcasing your health and wellbeing offerings in job adverts shows candidates that you take your responsibility to your teams seriously. In fact, health and wellbeing benefits are one of the most sought-after among job applicants.
Perkbox not only includes an ever-expanding library of health and wellbeing resources, such as workout videos, webinars, and meditations, but also offers plenty of perks, discounts and deals on gym wear, supplements, wearable tech, and more.
A job is more than just a salary. Perkbox helps you offer your teams something a bit different — something that sets your business apart from the competition.
We believe workplace happiness means delivering a better quality of life for all employees. For this reason, we've worked hard to design a solution that offers a huge range of perks and discounts, in addition to a reward and recognition platform and health and wellbeing resources.
The rise of remote working has opened up vital talent pools for businesses — but how can you ensure your talent attraction strategy speaks to the wants and needs of employees everywhere? Check out this in-depth guide from Perkbox and Workable!
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