Marugame Udon: Serving up rewards and recognitions at speed
Marugame Udon is a Japanese restaurant with over 1,200 stores across the globe. They launched in the UK in 2021, with a rapid expansion plan that saw them open ten units in a year.
Culture has always been important to the business, with things like sending balloons and cakes to employees on their birthday, or giving people Marugame branded hoodies after passing probation.
As Head of People Nicki Sahota explains, her team was also big on recognition, but needed something less manual.
"The recognition part of the platform has been fantastic. We have ‘Chimu Champions’ (‘Chimu ‘being the Japanese word for ‘team’) and we did recognition before Perkbox, but we were doing it very manually. It took a lot of time to gather votes, count them up, and then organise a prize — whereas Perkbox has massively taken that away for us. I'd like to think we're quite good at embedding our values into the business, but Perkbox has just helped that little bit more."
The peer-to-peer recognition has taken off but as Attraction and Talent Manager Davide Grasso points out, the platform can also be used to push incentives, thanks to the instant Reward points which recipients can spend on a reward of their choice — picking from over 5,000 physical items and 3,500 vouchers across the world.
"Perkbox helps us involve the managers in creating incentives. For example if someone gets 10 good Google reviews in a week, the managers will give them, say, £50 worth of Reward points, rather than us going around buying vouchers and bringing them to the restaurants. So that was also freedom from a lot of admin!"
The impact on the business is clear to see, with Nicki stating
"All of our people metrics have improved drastically over the last 6-12 months. For example, we managed to hire 500 people in the last 12 months, in the middle of a recruitment crisis. We recently did a pay and benefits survey and overall our teams were very happy, and our staff turnover has more than halved."



