Key results

Like many businesses, Vetnique doesn't have everyone in one room. People work remotely, across different cities, and are often out of the office for meetings. That makes the everyday, in-person recognition harder to deliver consistently. 

Vetnique has strong company values and are passionate about ensuring that their people live them, not just read them on a wall. The team wanted recognition to feel real and regular, not reserved for quarterly reviews or big milestones. 

Before embedding Perkbox more deeply, there were signs of inconsistency. Managers were buying vouchers separately. Recognition happened in different ways across the business. There was no single, unified process. 

"In an ideal world, everybody would be in one place and we'd be able to collaborate and say thank you in person," says Jenifer.

"But we know that a hybrid model is the future for business and are very supportive of this. What Perkbox does is enable people to say thank you in the moment, no matter where they are, and everyone can see it and be part of our culture of thank you! 

Vetnique didn't just switch Perkbox on and leave it there. They built a recognition programme around it. 

At the heart of it is a tiered system. Kudos are peer-to-peer, non-monetary shoutouts open to everyone. Anyone can recognise anyone, regardless of team or seniority. Then there are spot rewards: silver, gold and platinum, each with a monetary value ranging from £30 to £150. These recognise bigger wins and going above and beyond. 

"You can't put something on the Perkbox platform unless you link it to a value" says Jenifer. "It's always constantly in people's minds and you can hear the conversations around it. It becomes part of our Vetnique vocabulary." 

The value of those rewards goes beyond the workplace too. 

"The values for the rewards vary from £30 to £150 — quite small in certain respects," she says. "But you're thinking, my work is being recognised, and that means a takeaway with my family at the weekend. It helps build that balance. Being able to have a positive connection to things that happened at work, outside of work — that's so important."  

Managers play an important role too. They have access to spot rewards, giving them the autonomy to recognise their teams and other teams in the moment. Cross-functional recognition matters to Vetnique, and the platform makes it easy. 

The result is a recognition feed that tells a story about the company's culture every single day. 

Recognition is only part of what Vetnique uses Perkbox for. 

Wellbeing is built into how managers lead their teams. During onboarding, managers are briefed on every benefit available, including Wellbeing and EAP, so they can point their teams in the right direction. The goal is to make support easy to find. 

"We want people to feel psychologically safe," says Jenifer. "Knowing where they can get help without it having to be this big conversation. It just becomes part of the everyday." 

Perks and savings matter too. Jenifer runs regular internal newsletters that spotlight different benefits, often tying them to awareness days or seasonal moments. 

"Anything we can do to alleviate financial pressure, even in a small way, is really important," she says. 

The Perkbox marketing materials make her job easier too. She uses Perkbox content directly for internal comms, saving time and making sure employees are always hearing about what's available to them. 

Their stats speak for themselves, but numbers only tell half the story. 

The savings conversations happen organically now. Team members swap tips with each other. Jenifer recalls one individual who saved on a UK holiday and used a Gousto voucher for meals while they were away, getting the whole thing for under £200. That kind of thing spreads. 

The recognition feed has become a barometer of culture where Jenifer can open it and see something real.  

"There's a whole feed of people saying thank you to each other. For me, that is culture. It's there, it's visible, it's tangible." 

HR can be tough at times. Lots of hard conversations, lots of work that happens behind the scenes. Perkbox gives Jenifer something she can point to. 

"You can see the good that's coming from this and you can see the difference that you're making." 

Proving the value of Perkbox to senior leaders has never been a challenge. With engagement and savings figures that speak for themselves, the conversation quickly moves from "should we renew?" to "how many years do we want to do it for?" 

Vetnique has been a Perkbox customer for nearly 10 years. 

"I see Perkbox as an extension of our business," says Jenifer. "You've evolved with us. Your values match our values. If you've spent 10 years building something that works, why would you walk away from it?" 

Part of what makes it work is the relationship. Jenifer is open about the fact that her Client Success Manager makes her job easier, sending ideas, roundups and resources that Jenifer can put straight to use. 

"I'll send out emails that are richly written from content you've sent me, and people are like, I love that," she says. "The time it takes to interpret it is tiny. The value that comes out is huge." 

Looking ahead, Vetnique is focused on deepening what they already do well, bringing more benefits under one platform as the business grows, and continuing to build on a recognition culture that's already delivering.