How to design your fringe benefits package
Here are some elements of what makes a successful benefits package and how to make them stand out.
1. Make it count
Make sure your business objectives and benefits are aligned. You can do this by revisiting your business strategy regularly to make sure that it evolves at the same time as any changing regulations or employee requirements. Keep your benefits updated and upgrade them.
While, of course, the aim is to improve your employee experience, you also want to support your business priorities. Good reward management can transform your company.
You should therefore research employee behaviour, first and foremost, and figure out what will (a) benefit them as an individual (b) improve their productivity for the company. To do this, make sure you use real data and analytics to support your decision-making, and if you’re going to go for insurance or memberships as benefits, establish they’re of good quality first!
2. Think about local relevance
Be aware, especially when dealing with companies with offices based in various locations, that there may be locational and cultural differences that need to be accommodated to. For instance, an office in the middle of the capital city is going to benefit from different perks to an office set up in the middle of the countryside, five miles from any public transport.
3. Provide core security and increase employee choice
It should be noted that core security perks are benefits that benefit all employees. For example, health cover, life insurance, and pensions are among the core benefits that provide employees with financial security and should be made available to all.
Once these essentials have been taken care of, employees should be offered a selection of extra perks to choose from.
These options can be tailored to the employees’ career stage, their caring responsibilities (as a parent or carer), or personal aspirations (for instance, educational training programmes such as e-learning or internal training days), or maybe health or gym memberships for those who are more health concerned.
4. Make sure your employees actually know about the benefits package
How can employees truly benefit from fringe benefits if they don’t even know what they’re benefiting from? Or how it’s helping the company? Make sure that you explain how the fringe benefits fit in with the company’s goals. This will not only boost your employees’ appreciation and understanding of the benefits, but help them actually figure out how to use their benefits for their own advantage too.

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